Websites are DEAD! What you need is Online Presence!
122 million internet users access Google each month and over 100 million get in touch through Facebook in the Middle East and Africa, which leads to understanding that websites are no longer sufficient; the necessary is to drive traffic and retain your customers. You are now compelled to engage your audience with the trending digital tools in order to make sure that you are reaching your business goals properly. Now that the majority of the world’s population is connected, with 123 of the 195 countries having internet access, companies require smart creative digital marketing campaigns in order to get the necessary exposure.
1- How to have proper online presence?
Xpert Solutions team can help you build a smart online marketing strategy in order to guide you towards reaching your business objectives with your online presence.
We can start by developing a website and finding the best way to optimize its structure and content which are the main components of any digital marketing strategy. We will make sure that your website is capable of engaging visitors and converting them to customers with an enticing user experience and encouraging calls to action on the landing page.
The structure of the website should be cleverly organized with a defined sitemap and good link structure, and the content must be attractive and appealing to search engines. But even if the website is perfectly structured with well written content, when it is accessed from a mobile device it might still lead to a bad user experience. This is why there are mobile websites!
A Mobile Website (also known as Mobile Version) is a website that is adapted for mobile phones; it is designed to have the best performance when accessed from mobiles or tablets, preventing the annoying zooming in and out, and scrolling up and down. For some businesses, even a mobile application is necessary.
A mobile application is a software app that runs on smartphones or tablets. They can be downloaded from online stores like App Store, Google Play, Windows Phone Store and BlackBerry App World. Many are the utilities of the mobile applications. They can include games, banking, ordering, ticketing, blogs, magazines or simple information retrievals… With that said, we cannot disregard the mobile advertising that reaches internet surfers on their mobile phones. Mobile users search, browse the web and use mobile apps as well.
An accurate mobile marketing campaign will allow you then to expose your company, not only on laptops and PCs, but on mobiles and tablets as well. We would use a call-to-action that will catch your audience’s attention, with relevant keywords for the search network and attractive images for the display network.
2- How to get lead generation?
A website without visitors is useless. Driving traffic to the website is our second mission. Knowing that internet marketing doesn’t stop at having a website, once the website is optimized and ready to roll, we move on to focus on Search Engine Optimization, known as SEO.
Search Engine Optimization and Pay-Per-Click advertising became essential elements in any online marketing strategy. These Digital Marketing Tools improve the online visibility of your website and insure that people find your company when they search for related products or services on search engines like Google, Bing or Yahoo.
Xpert Solutions’ role here is to determine which of the following can help the most in your Search Engine Marketing Strategy:
- On page Optimization
- Off page Optimization
- Link Building
- Search campaigns
- Display campaigns
3- How to retain customers and keep them loyal?
The next step in our digital marketing campaign is the indispensable Social Media Presence and Social Media Optimization (SMO), the internet marketing tools that became essential in our social globalization.
In Xpert Solutions, we help you create and organize your Social Media Portals such as Facebook, Twitter, YouTube, Linked In and many others; we start by customizing your accounts with your company’s identity, build you a Social Media Strategy highlighting the best ways to take advantage of each Social Network, and finally manage your portals and benefit from their powerful aspects.
Social media optimization (SMO) aims to enhance your online presence and visibility via the social networks, blogs, RSS feeds… These social portals allow interactivity with fans and give you the chance to keep them engaged and loyal. They also help in creating a buzz about your website in order to drive more traffic to it.
In sum, digital marketing is within your reach.
For guidance, you can reach us on:
Lebanon: 00961-1-333211; 00961-70-333037
Qatar: 00974 – 44688094